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What’s the difference between an INBOUND and OUTBOUND session?

Sofia Gorgone avatar
Written by Sofia Gorgone
Updated over 2 weeks ago

The difference between the two types of sessions is:

  • INBOUND: The customer initiates the conversation. You’re free to reply within 24 hours without restrictions.

  • OUTBOUND: You initiate the conversation. An approved message template is required, and you must wait for the customer to respond to open the session.

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